In healthcare, it’s critical to have an SEO strategy that prioritizes service lines that are business opportunities.
About Aaron Stevens
Aaron Stevens the Evolve Digital Labs Director of Organic Channels. His experience in conversion optimization and search marketing help us continue to lead clients to success online.
Read on to learn more about Aaron's background and interests.
Tell us about yourself.
I went to University of Missouri - Columbia and received a BA in computer science. Cut my teeth at Monster Commerce/Network Solutions learning the basics of e-commerce conversion optimization and SEO helping hundreds of small and medium-sized businesses with their online marketing efforts. In 2010 I decided to take a chance at a small digital agency, The Loud Few, eventually purchased by Moosylvania, a larger advertising/promotions agency located in St. Louis. There, I was lucky enough to get some great experience contributing to digital strategies and heading search marketing and analytics for some amazing brands like Enterprise CarShare, Balance Bar, Cutter, Sapporo, Cohiba, and Bacardi.
Next, I led the marketing team at CrowdSource, a workforce as a service startup in Illinois, where we rebuilt a brand, created some great sales collateral and launched some awesome websites like transcribe.com and content.crowdsource.com.
On a given weekend, you will probably be:
Most likely attempting some DIY project, brewing beer, or just spending time with family and friends.
What draws you to this industry?
I've always been very technology-oriented. I am nerd when it comes to having to know how things work, and I love solving problems. One of the most gratifying moments was on a Purina project where we had a campaign, "The Great Pet Debate," where we influenced the nation to "vote cats" or "vote dogs" during the 2012 presidential election. Our team was able to watch how our fairly minor updates to the voting experience doubled conversion rates and ultimately helped us achieve our goals.
Mac or PC?
Mac - PC until a few years ago.
If you could have a beverage with anyone in the world, who would it be?
Neil Degrasse Tyson or Richard Dawkins
Say we assign you Office DJ duty. What 3 artists would you be sure to play?
Well this week it might be The Bright Light Social Hour, Gary Clark Jr. and the Allman Brothers.
Is there anything else you want us to know about you?
Love to cook and BBQ, watch movies, obsess about cars and hoard tools.
Entries by Aaron Stevens
The healthcare industry is fairly new to strategically driving visitors to a site – optimizing a site to receive non-branded traffic.
Evolve Digital Labs is turning four years old and we are really excited to welcome a couple interns to the team.
There are some pretty big changes in the Google algorithm coming down the pipes, as Cutts calls it: Penguin 2.0. The exact release date is TBA.
From internet-savvy start-ups to Fortune 1000 companies that adopted digital modus operandi, St. Louis is home to brands doing incredible things in the WWW.
This post goes out to all the site owners/developers out there who are running a site using the Apache server. You want to optimize your site for search results, but the whole task seems rather daunting. Weall be honest, it can be. But before doing keyword research, building landing pages, and perfecting your internal linking structure, there are some basic on-site modifications you can make first. This list represents some of the most common on-site mistakes SEOs encounter. Luckily, they are also some of the easiest to repair. All of these changes can be implemented by simply adding a few basic lines of code to the siteas .htaccess file.
How to Edit the .htaccess
Using an FTP client, you can log in to your domain and edit the .htaccess file from there. (My preferred FTP client is Filezilla.) Your FTP login should be available from whatever host you are using (e.g., GoDaddy, Bluehost).
If your website is receiving primarily branded traffic, you’re missing the opportunity to connect with a larger audience that is unaware of your brand.
These are merely hypothetical, highly passive aggressive scenarios that you could feasibly carry out if you needed to do something about it before you snap
Keywords = People Keywords are not about manipulating search engines (or at least they shouldn’t be), and they aren’t industry garble. Behind keyword data are literal people conducting searches for products and services like yours.
Most of the websites I scour on a daily basis are other marketing sites a and for the most part, they have it together. The blogs of other industries, however, are a different story; the brands donat always see the value. Iam so used to stumbling upon a companyas blog that hasnat been updated since its aWelcome to our blog!a post circa 2007, it often takes me by surprise to see a non-marketing company investing time and effort into its web log (a little trivia for you there). This post features three seemingly dull industries that are actually doing a great job with content creation.
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