Over the last few years, defining the key touchpoints in a user or customer journey has become increasingly difficult for marketers. That’s why it’s necessary to test different marketing attribution models to ensure our messaging is reaching the right customer with the right message at the right time.
About Ian Revling
Ian Revling | Author
Ian Revling is the copywriter at Evolve Digital Labs. His ability to research and report on topics, develop scripts, and envision supporting visuals and interactions set him above the rest when it comes to content creation.
Entries by Ian Revling
In the era of online advertising, there are more platforms than ever before to reach an audience and market your products or services. We’ve analyized the data from Google, to Bing, to Facebook, to Amazon and categorized it by industry so you know the most cost-effective platform to reach your audience.
If your organization is advertising on Google Ads, you may be coming to the realization that it’s a little more difficult than simply hitting GET STARTED.
Minimize your business waste with more efficient and effective meetings. We applied our data-driven approach to our own meetings and saw great results.
Google AdWords is now Google Ads, and if your organization isn’t using this branding change in your online content you could be missing out on vaulable customers online. Here’s what you need to know.
Healthcare marketing caters to an increasingly advanced patient in the medical industry. Is Local SEM & Organic SEO the Future
Raising your Quality Score and website conversions mean absolutely nothing if your customers are experiencing a HTTP Error Page when they visit your site.
The first of a series on web based email marketing. Learn strategies that are focused on customers in order to increase click through rates and drive sales.
For your business to grow with video marketing, your content has to show up in search results and expose itself to your true audience and create engagement.
Make your URL keyword-friendly and your keyword URL friendly as well. Designing a user-friendly URL improves your company’s traffic and conversion rates.
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