Blog | Evolve Digital Labs

Welcome to the Evolve Digital Labs blog. In this collection of articles, we cover data-driven digital marketing information as well as industry-specific content. Please interact via comments or by contacting us, share information that you find to be relevant, and take full advantage of our many free downloads and resources.

How To Build A Search Engine Marketing Strategy For Your Business

How To Build A Search Engine Marketing Strategy For Your Business

Profitable search engine marketing strategy comes from the marriage of comprehensive on-site SEO combined with keyword and data-driven paid media marketing.
What is Marketing Attribution? It’s Understanding the Customer Journey

What is Marketing Attribution? It’s Understanding the Customer Journey

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Over the last few years, defining the key touchpoints in a user or customer journey has become increasingly difficult for marketers. That's why it's necessary to test different marketing attribution models to ensure our messaging is reaching the right customer with the right message at the right time.

Customer Acquisition Cost: The Make Or Break Marketing Metric For Your Business

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In the era of online advertising, there are more platforms than ever before to reach an audience and market your products or services. We've analyized the data from Google, to Bing, to Facebook, to Amazon and categorized it by industry so you know the most cost-effective platform to reach your audience.

Achieve Google Ads Marketing Domination With A Data-Driven Strategy

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If your organization is advertising on Google Ads, you may be coming to the realization that it's a little more difficult than simply hitting GET STARTED.

Effective Meetings Minimize Business Waste

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Minimize your business waste with more efficient and effective meetings. We applied our data-driven approach to our own meetings and saw great results.

What Is Google Ads? It’s The New Google AdWords & It’s Here To Stay

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Google AdWords is now Google Ads, and if your organization isn't using this branding change in your online content you could be missing out on vaulable customers online. Here's what you need to know.