Landing pages are an essential part of any successful pay-per-click campaign. When Evolve was contracted, the majority of the landing pages were not well optimized. The majority of the pages in use attempted to fulfill multiple needs, which resulted in an overall inadequate fulfillment of the pages intended purpose. A landing page’s job is to deliver on and provide the answer to a singular need.
Creating landing pages that match the messaging from the pay-per-click advertisement allow for increased success of the paid campaigns. Evolve developed customized landing pages, which provided greater content focus, keyword relevancy, higher click-thru rates, and improved quality scores. The landing page functionality and topic-focus resulted in a 6% cost-per-click decrease, while increase the overall conversion rate by a whopping 57%.