After completing the PPC Audit, it was discovered that the campaigns were poorly optimized. Unfortunately, there were many instances in the paid account where Strategyn was bidding on a single word or even a number of terms due to broad match. Opportunities for real growth online were being missed due to lack of knowledge in PPC.
Keyword segmentation allowed for campaigns to be built around a specific topic. Identifying the primary customer’s needs through keyword research, segmentation allowed for singular focused paid ads to be created. Rather than ads and landing pages trying to speak on too many topics, focusing on a singular topic allowed for an increased conversion rate and has allowed for a confident increase in investment for PPC campaigns.