YouTube just announced that channels will now need 10,000 views before they can feature ads. Once users reach 10,000 views they’re eligible to apply for the YouTube Partner Program, channels will be reviewed prior to serving ads.
Prior to this change, YouTube did not allow users to block certain channels, the same way other “negative” placements are set up.
Negative placements in the digital advertising world mean you prevent your ads from showing up for irrelevant phrases, websites, and content.
Negatives serve as a stop sign. They tell Google “don’t show our ad here.”
However, on YouTube exclusions can be deployed for particular, topics and content.
Evolve Digital Labs uses exclusion settings for all YouTube campaigns including:
- Broadcast & Headline News
- Ethnic & Identity Groups
- Social Issues and Advocacy
- Religion and Belief
- Religious Music
Sensitive Subjects Exclusions:
- Tragedy & Conflict
- Sensitive Social Issues
Google acknowledges the recent issues on YouTube stem, in part, from the programmatic ad structure.