Organized for Innovation
Organizing digital data, or turning behavior into an informed, storied timeline, requires a framework which enables stakeholders to identify precise market segments.
This framework must provide more than just a name for customer segments. It must also map and score customer behavior within each segment.
If the goal of developing and implementing a digital strategy is growth, a framework that organizes by value and instance, provides a high probability of highlighting customer segments that align with business goals and true market opportunity.