It’s important to realize that success in digital looks different. Traditional ads via Billboards, TV and Print can help brand awareness but can not be tracked as effectively as digital.
A client recently hosted an event, which several new leads attended. The client asked attendees if they’d heard about the brand via a billboard, airport ad or commuter train wrap? The attendees all said a digital ad piqued their interest.
This anecdote is a perfect example of the effectiveness of digital advertising, be it Google AdWords, Social channels or apps.
Campaigns can be tracked and attributed with great precision. Success in digital is different yet attainable because there is insight for action.
Our SEO Audit will help you do two things:
- Prioritize your marketing mix
- Align tactics and resources for investment