Evolve Digital Labs | Digital Marketer Toolbox
The saying is, “work smarter not harder.” It’s a motto that anyone in digital marketing world knows all too well. Our industry is so incredibly fast-paced and constantly evolving that in order to be successful in our strategies and content, we live and die by our special set of tools.
Some make our creative better, some help optimize our SEO and PPC, some aid us in accomplishing deadlines, but most importantly all of these all will help you complete your customers “jobs-to-be-done” better than the competition.
That’s why Evolve Digital Labs has compiled this digital marketer toolbox for disruption. If you’re a copywriter, PPC specialist, SEO guru, data scientist, graphic designer, or project manager/coordinator there is a tool in this list that will save you time and make you better at your job.
So, what are you waiting for? See how some of these tools can help you complete your customers “jobs-to-be-done” better than the rest.
Copywriter & Content Tools | Digital Marketer Toolbox
Grammarly is without a doubt one of the best free tools for any copywriter or editor. The app connects to any platform across the web and ensures your emails, presentations, blogs, or white papers are error free. So, if you’re looking for some vocabulary enhancement Grammarly is here to save the day.
WebTextTool enables any writer or content creator with some of the best SEO friendly optimizations so you can ensure your company or your client’s content is ready to compete the competitive search engine space. It provides in-depth keyword assistance as well as real-time SEO updates.
Ubersuggest is a new keyword tool straight from the brain of Neil Patel, one of the most prolific digital marketing content writers on earth today. This content optimization tool is great for any writer, SEO specialist, or digital media buyer that’s looking to maximize their keyword efficiency, search engine ranking while maintaining your spend.
Un-Suck It is a thesaurus for a new generation of writers. Let’s face it, depending on the industry you write for, there could be a myriad of cliche jargon that you have to work your way around. Simply copy and paste the terminology like “bandwidth” into the tool and it automatically churns out some not-so-sucky words for you to use instead. The least it will do is brighten your day with some hilarious suggestions.
Playbuzz caters to a content creators struggle in a world where interactive content is an essential factor to success. Playbuzz allows publishers, brand agencies and individual content creators to create interactive elements such as polls, quizzes, lists, video snippets, slideshows, and countdowns that truly allow you to lure in your audience to become a part of what you’re creating.
Graphic Design Tools | Digital Marketer Toolbox
Font Squirrel is a graphic designers best friend. If you’re in a jam for some creative, and better yet, free fonts it scours the internet for the highest quality, completely legal fonts that anyone can download and use at any time. Set yourself or your clients apart from the competition with Font Squirrel.
Google Fonts is another fast and free way for designers to make the web a more beautiful place through typography. Google Fonts’ library of over 800 licensed fonts is hosted on an interactive web directory so you can conveniently browse and choose the fonts that are best for the browser and devices you’re designing for.
Unsplash is a website dedicated to sharing copyright-free photography. The website has over 70,000 contributing photographers and generates more than 5 billion photo impressions per month on their growing library of over 509,000 photos. If you’re looking for beautiful, high-quality, free images and photos you can download and use for any project Unsplash is the ticket.
Pexels is another high-quality, free library of stock images and photographs for a designer’s personal or commercial use. If you’re a designer that’s looking for beautiful images and photos for your work or a client’s project, you may want to check out Pexels, yet another seamless image tool for a graphic designer in a pinch.
Flexitive allows graphic designers to build animated HTML5 ads or content directly in the cloud that look amazing on all devices. Save time and produce better work with Flexitive.
unDraw is an amazing platform for any graphic designer that’s in need of illustrative help. The MIT licensed illustrations are perfect for any project you can imagine and create.
SEO & PPC Optimization Tools | Digital Marketer Toolbox
Ahrefs is a toolset for SEO & marketing analytics that runs on real-time Big Data. This platform will cover backlink checking, competitor analysis, and keyword research so you can ensure you’re optimized to dominate the search engines.
Schema is a community with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, and emails. The shared vocabulary makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their SEO efforts.
ClickScore is one of the most effective tools for optimizing PPC campaigns in Google AdWords. It’s free to use and seamlessly connects to your AdWords accounts in seconds, delivering an in-depth report that shows areas for improvement in keywords, landing page efficiency, and ad group relevance. If you’re a digital media buyer that’s looking for ways to minimize wasted spend and increase conversions, you have to check out ClickScore.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing. It displays helpful data to improve any SEO and PPC efforts, as well as social media and video marketing research.
Moz builds tools that makes SEO, inbound marketing, link building, and content marketing easy. They’re backed by the largest community of SEOs on the planet, so its analytics integration, in-depth SERP reports, and website recrawls are sure to elevate your domain authority and give you a better understanding of SEO.
Yoast is an incredible tool that many organic gurus use for website optimization tactics. Whether it be through their SEO software or their helpful online SEO courses, Yoast is there to lend a friendly SEO hand.
Conductor is a platform that empowers content creators and SEOs to optimize their content to solve their customers problems. Seamlessly identify missed opportunities and measure your performance from several different data points all presented into one shared stream of data.
Project Management Tools | Digital Marketer Toolbox
Airtable is a cloud collaboration service that works like a spreadsheet but gives your team the power of a database to organize anything and everything your business needs. From content calendars to event marketing to brand management, Airtable offers it all.
Asana is a web and mobile application designed to help teams organize, track, and manage their work. It’s free to use, simple to get started, and powerful enough to run your entire business.
Trello is a project management dashboard that keeps track of everything, from the big picture project goals and objectives to the minute details of your daily work schedule. It’s infinitely flexible, incredibly easy to use, great for mobile, and best yet, it’s free!
Monday is a project management tool that simplifies the way teams work together. You can manage workloads, track project development so your company can move work forward and communicate at the speed you need to succeed.
Data & Analytics Tools | Digital Marketer Toolbox
Screaming Frog is an SEO desktop website crawler and auditor for PC, Mac or Linux which spiders websites’ links, images, CSS, script, and apps like a search engine to evaluate onsite SEO. If you’re looking to get into the nitty-gritty details of your website’s performance Screaming Frog is a must for any SEO.
Python is a programming language that lets you work quickly and integrate systems more effectively. Whether you’re new to programming or an experienced developer, it’s easy to learn and use Python.
Xenu’s Link Sleuth
KNIME is the leading open solution for data-driven innovation. If you’re looking to discover the potential “hidden” in your data, mine for fresh insights, or predict for the future, our enterprise-grade, open source platform is fast to deploy, easy to scale and intuitive to learn.