When an SEO Audit Becomes Necessary
No matter what your industry, business goals, limitations, you name it, the SEO Audit is a critical, non-negotiable step to completing your digital strategy. Especially when one or more of the following are happening in your organization:
- Major Website Changes
- Significant Brand or Product Updates
- Industry Disrupted by Competition
- Reduction in Traffic, Leads or Sales
Treat an SEO Audit like a Market Gap Analysis. Your new goals will help us identify the areas of interest and need, that support the new changes to your website or company.
The Evolve Digital Labs Audit can guide your investments of resources. The priorities will be documented by impact vs. effort.
You’ll learn exactly where your dollars should go and why.
SEO Software vs. SEO Experts
SEO software is NOT all-inclusive, meaning you can’t just plug your website into a machine and crank out reports. Free SEO tools will not solve all your website’s problems. We look at the site in its entirety, not only from the perspective of a search engine but the user experience. The analysis of your website and customer should be completely unique and not completely reliant on a digital SEO tool to solve business problems.
There is too much human input needed to separate and explain the nuances of what your customer means when searching specific terms. SEO Auditing still requires an expert website auditor to determine the value from the search query.
Make no mistake, many website errors will be discovered through the use of website grader tools but technical website errors are the smallest portion of your audit.
An audit to us means seeing the bigger picture, specifically what your industry is doing online. This includes competitive analysis and keyword research.
Why is Your Competition Beating You Online?
Providing a list of competitors to investigate their online visibility and what their strategy is can produce a great deal of value. Limiting the online barriers to just direct competitors does not provide the necessary insight to plan and conquer your industry.
You must understand how indirect competitors such as media companies or industry trade websites are impacting the customer’s digital journey. Understanding what websites, that are not direct competitors, influence how your company’s offering is purchased will inform what SEO strategies must be executed in addition to SEM Campaigns.
We know it is critical to evaluate and measure your industry peers and if these competitors are outselling or outranking you. We’ll disclose a straightforward, unbiased report that states both fact and expert opinion. Discover how your competitors are building authority and visibility online.