data story merck manuals digital growth

Data Story: Merck Manuals Digital Growth

The graphic below is a work in progress. The animated data visualization shows the history of a major healthcare company in units of digital traffic – by channel. We see the ups and downs of things like:

• the effect that Website Migration (May 2014) can cause when done improperly (but also the results of correcting the issues.)

• how quickly focused Paid Search campaigns can make a difference (from 0-157K in one month)

• the effect that Google’s algorithm updates (Oct 2018) can have when cleaning up an industry, and

• how, when SEO is done correctly, organic traffic can survive such an update and even flourish!