Discovering Online Opportunity
Your online opportunity includes all those valuable customers who are actively searching for your services that will deliver the outcome they desire. This could be as simple as potential customers looking for faster Internet all the way up to looking to improve their waiting room experience for patients.
Conducting keyword research will be completed to deliver you the opportunity to see what kind of language your most valuable customers are using to look for your telecom services as well as see the volume of searches being made in your target market. To make your keyword research even more valuable we will match the keywords to where your primary customer is in their job to be done. This will allow you to create targeted content that speaks to the customer in their language with their job step in mind.
Growth from Your Website and SEO Efforts
You know how your most valuable customer’s are searching for you online, you know their language and you now know where they are in their buying process. Taking this information we can develop a content strategy that will capture those customers and turn them into paying customers for your telecom.
Evolve can help you develop a strategy that includes the most effective ways to capture the greatest share of your most valuable customers. A customer acquisition model will be created to deliver you the greatest ROI by identifying those individuals who generate the greatest profitability.
Monitor Your Efforts for Better Performance
If you’d like to hand over the necessary day to day steps for growth we’d be happy to take it on in our growth phase. Using your business goals during the growth stage we relate key metrics back to growth in your profit and revenue.
Tracking metrics such as conversion rate, click thru rate, and impressions allows us to evaluate the success of your strategy but allows us to make necessary changes according to the data that is returned. A custom dashboard will be created for you to view the data for complete transparency.