Analyze how your site is performing in engines.
As you know the ability to rank in search is critical to the success of your business.
In Google perform a site search by entering “site:YourURL.com” into the Google search bar. All the pages which are being indexed by Google will show up in the search results.
Below is an example of the pages that are pulled for Evolve Digital Labs.
We also recommend looking at the total number of pages indexed (essentially how many pages Google sees). The Evolve site has 503 pages, and all 503 are indexed by Google. If your site has more pages than are being indexed you’ve got an issue.
Next, we will perform brand searches for all our products and services.
A brand search is a query that includes your brand name for instance “Evolve Digital Labs SEO Audit” would be a brand query.
“Harvard Law School” is also an example of a brand query.
Searchers could simply type “SEO Audit” or “Law School” instead, they use a brand to find the specific business or program they want to more information about.
The results from this type of search highlight how human understanding of context is crucial. The engine will return what it will return, but it is up to you, the analyst, to understand and translate what the results mean to you or your client.