Why I no longer run a search marketing agency
If it were exclusively up to me, I would still be the President of Evolve Digital Labs, a premier search marketing agency. The one I started and helped build. From one person to fourteen amazing people.
But we do not always get to choose what happens personally or professionally. So true to our name, change is expected and inevitable.
Today, I lead an organization focused on online growth and digital innovation.
If the accepted science is correct, and we do completely shed ourselves inside and out every seven years, then the change is appropriate. I am no longer interested in decoding an algorithm. I know that success is not found in search engine rankings alone. Keywords have never been as simple as a data point. It is not enough to focus on lead generation. Instead, I want to lead this generation of change. As blue collars dissipate and the starkness of white collars unforthcoming, a new assembly line and asset management is needed. I have been challenged and changed by those with whom I share an illustrious responsibility and connection.
Now, the focus is on the consumers of the world and their needs. Empowering the customer through data and search is the beginning.
Yes, search. Search is a consumer-centric channel. The consumer vehicle four out of five online sessions include. Search is more than Google and Google is more than search. Google is an innovation platform. They redefined how we hear the voice of the customer. The outcome is their focus. The value comes to the consumer and the business through behavior, not descriptions. We do not only understand it, we embrace and promote it.
We will continue to help companies be found. We will continue to connect our clients with the right customer and the customer with the power to get the job done. We do not relinquish our rights nor refute the need to improve a brand’s digital assets. Yes, we mine keywords, we use the data of the consumer online provided by search & social giants. The change is how we evaluate the market and select the customer and the confidence in what is necessary to invest.
- There is a need to deliver a marketplace assessment a online.
- There is a need to build a strategic framework for profitable and scalable growth.
- There is a need to improve and innovate the results of a consumers experience online.
Evolve Digital Labs is proving the value of a new model for growth online. I stand proudly on the backs of the brilliant and dedicated people who built a new meaning to our name. It is through our superior people and process that we have leveraged technology to provide services that far exceed those of a search marketing company.
I am one of the lucky ones. I wake up feeling privileged and I fall asleep from mental exhaustion because every day I am challenged by the people around me and the problems we are paid to solve. The work, to me, is necessary. It fills my heart and keeps it beating while my children attend school and my wife improves the world one trialed family and adolescent at a time. The connection I feel to my professional responsibilities, my staff, clients, and partners amazes me.
To all involved, thank you and welcome.